Doing the Right Thing (Even When it Hurts)
6/7: Doing the Right Thing (Even When it Hurts)
David Wagner, Co-founder and CEO of Juut Salon Spas
Author of Life as a Daymaker
A common thread in the Essential Conversations is the constant attention to staying on purpose, staying true to your purpose, which integrates qualities of character and competence. Competence without character can get you somewhere fast, but for longevity and sustainability, character plays a key role.
While companies were laying off hundreds of their employees in the midst of Covid-19, David Wagner and his leadership team kept the entire staff in place. Why? Because sometimes you have to do the right thing — even when it hurts.
What ideas, logic and wisdom went into this key decision? What has unfolded in the past 15 months?
The name Juut was chosen by David and his wife, Charlie, because it means “to uplift humanity and serve others.” With 11 locations in Minnesota, Arizona and California, caring for the business during the unfolding and ever-changing challenges of the pandemic, included caring for each of the 400+ employees that make Juut special each day, for each customer.
The Juut vision meant not only caring for customers and clients, but each other. When you think about it, doing the right thing also meant that when the pandemic started to ease, and companies could move towards being operational, the team and staff were ready to go.
The “war for talent” has returned with velocity. Juut is ahead of the game, poised to regain its status and aspiration as a leader not only in the salon industry, but in the business community, as well.
6/14: The Hearth: A Community Conversation: ”Learnings from the 6/7 Essential Conversation: Transforming the World with Beauty”
OUR VISION AT JUUT IS TO TRANSFORM THE WORLD WITH BEAUTY.
About
WE CELEBRATE INDIVIDUALITY, AUTHENTICITY, DIVERSITY, AND REAL BEAUTY. OUR MISSION IS TO CREATE DYNAMIC AND SIGNIFICANT DAYMAKING EXPERIENCES THAT POSITIVELY IMPACT PEOPLE, SOCIETY, AND THE WORLD AT LARGE.
OUR VISION AT JUUT IS TO TRANSFORM THE WORLD WITH BEAUTY.
In 1977, David Wagner, owner of Juut Salonspa, attended the Horst Education Center to begin his career as a hairstylist. It was then that his long relationship with Horst Rechelbacher, the founder of the Aveda Corporation, began. David began working as Horst’s assistant after graduating beauty school, followed by an upward move through many roles including stylist, salon manager, and vice president of the organization. In 1986, David left to start his own salon in Uptown Minneapolis and by 1989, David and Horst merged their two companies to become Horst Salons, Inc. In 1991, David bought Horst out of the partnership and ran the salons as Horst Salons until 1998 when he bought the Yosh Salon in Palo Alto, California from famed stylist Yosh Toya. The group of salons changed names from Horst in Minnesota and Yosh in California to Juut Salonspa in 1999. The name Juut was chosen by David and his wife, Charlie, because it means “to uplift humanity and serve others.” In 2015, Juut acquired two additional salons in Arizona, previously known as Mood Swings.
The entire collection of Juut Salonspas now covers three states including Minnesota, Arizona, and California, including 10 operating salons and one retail store. As a whole the company employs over 400 Daymakers and is proud to serve their communities by encouraging individuality, authenticity, and real beauty.
In addition to his role as owner and Daymaker at Juut, David is the best selling author of Life as a Daymaker: How to Change the World Simply by Making Someone’s Day. He travels internationally speaking to businesses, schools, and organizations to share the Daymaker Movement.
INTERVIEW WITH David Wagner & TERRY CHAPMAN
Juut uptown Minneapolis after the murder of george floyd. locaL ARTISTS WERE INVITED TO USE THE BOARD SPACE TO CREATE SPACES OF EXPRESSION
