Elements of Persuasion

 photo credit: craig neal

photo credit: craig neal


Our December VisionHolder call with Robert Dickman illustrated perfectly the passion to contribute and use our capacities to create a world that works and possibilties for people to show up in their lives with meaning and purpose. In his new book, The Elements of Persuasion, Bob and co-author Richard Maxwell explore the underlying principles of storytelling and show how these principles work together to help people in the real world.

Friend Amy Lenzo, creator of the Beauty Dialogues writes about Bob's book: This elegant little tome is one of those works that gets to the archetypal roots of what it is to be a human being.

You have to get past the marketing speak of their publisher's PR, but this book, which is ostensibly about how to tell your story persuasively in the business world, is really about the elemental qualities of life: what makes us tick, what motivates us and makes us rise to our highest good, and most importantly how to evoke that in ourselves and others consciously through the stories we tell.

It's no small thing to keep the stories of contribution and vision front and center to remind us all that we can hone our skills and create the awareness of how to show up and make a difference in every aspect of our lives.