"There are good companies out there, and a lot of work needs to be done by companies to tell their authentic story and build a firm relationship with customers based on who the company is..."

I first got to know John Izzo in a tent on safari in Tanzania. Our 3-week journey led us to one of the last hunter-gatherer tribes in Africa. Our leader was none other than our mutual mentor, Richard Leider, the "Pope of Purpose." John had already established himself as a global leadership author, speaker, and consultant. Little did I know that 11 years later CPL and John would be joining Richard in a global purpose movement, and John would write a defining book called The Purpose Revolution. - Craig

The Purpose Gap

Dr. John Izzo

What is the Purpose Gap? It is both an opportunity and threat in the business world today. It exists because there a distinct difference between what people desire and hope for, and what is actually being delivered by businesses and organizations. Today a purpose gap exists for both employees and customers.

Seventy seven percent of employees say there is matters a great deal to work for a company they believe in and a job where they have a sense of purpose. Fifty percent of Millennials would take a pay cut to work for the right company, and almost forty percent cite purpose as the main driver of their engagement and retention at work. Yet the vast majority of people, 75%, say that they don’t work for this type of company- that the company they work for mostly cares about profit and its own self-interest. Therein lies the purpose gap for employees.

Customers around the world are asking for more purpose than companies are delivering. Eighty percent of customers globally want to buy from companies that they believe are doing a good job in the world. Yet they feel confident that only 6% of the companies they do business with are actually good. In other words, they have a deep desire to buy good, but have no idea if the companies that serve them are good or not. There are good companies out there, and a lot of work needs to be done by companies to tell their authentic story and build a firm relationship with customers based on who the company is, and what positive good it achieves.

My co-author Jeff Vanderwielen and I talk in The Purpose Revolution about how companies who close the purpose gap are going to

be the real winners. As employees and customers, we want more. The companies who listen and really deliver are going to be the ones we choose to work for and buy from. The Purpose Revolution is here. Are you ready?

Watch my Izzo on Purpose video to find out more about The Purpose Gap.

More here: https://drjohnizzo.com/purpose-blog/purpose-revolution/the-purpose-gap/

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