Paradigm shift-there is no waste: 10/3 TLG
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photo credit: craig neal
A core innovative way to live and work is to begin with the idea that "there is no waste"--whether it's an idea or a commodity.
Beginning with the concept of "upcycling," founded on the premise that there is no waste, Tom began to describe a life journey of turning everything upside down, to look at the world around us with fresh eyes and to envision the future as sustainable in ways not seen before. "What happened before our eyes was the realization that there is no waste that could not be upcycled."
Upcycling: take waste and look at what is valuable in the waste and leverage it. For business, profit/cost gets the motivation. How do you get the individual’s attention? Should we try to change behavior? It is the right question?
From Tom: If I could leave one lasting impression on the things we touch, it would be to look at garbage differently. That is what we want, that is our goal. If can get you to not think of waste as waste anymore...
If I can get you to not think of waste as waste anymore, we’ll have accomplished the most basic of goals. People are actively participating. The education and action is amazing. We make that something that eliminates something from going to the landfill. It creates a unique and competitive statement which is something new.
For business, profit/cost gets the motivation. How do you get the individual’s attention? Should we try to change behavior? It is the right question?
We have to acknowledge what drives us? What are the common elements? What I see over and over is that we want things to be simpler, easier, cheaper. We have to create our solutions. If the change we’re trying to create drives more hassle, it won’t happen. Come up with solutions within that context. Look at what people don’t value.
From Heartland: A core innovative way to live and work is to begin with the idea that "there is no waste"--whether it's an idea or a commodity. What is your commitment to changing how you live and impacting those around you?
