How Are Internal Stakeholders and Team Performance Connected?

Photo credit: todd photography

Photo credit: todd photography

by Rachel Harris

In a periodic series, we share reports from the field about our work with clients. Recently, a client contacted us for strategy to retain top talent and enhance workplace dynamics. Here is the challenge our client was facing:

For the past few months, a group of senior managers, mostly women, have been meeting to re-organize an internal group of stakeholders. The quandary they were facing was retention of top female talent in a male-dominated workplace. By re-energizing the workforce through a special interest group (SIG) they hoped to curb the exit of female staff. 

This SIG hired Center for Purposeful Leadership (formerly Heartland) to re-focus the mission and vision, design a kick-off meeting and provide convening training. Over a period of five months, the design team met monthly. The SIG leadership team, along with key HR staff, took the Art of Convening workshop to learn effective communications and staff engagement techniques.

After the training, the SIG leadership team applied the meeting design principles to the re-launch kick-off with great effect. The SIG relaunched in March with over 70 people in attendance - double the expected turnout! With the SIG firmly in place and staff reengaged - both men and women - employees are seeing one another in a new light, taking time to collaborate and supporting one another professionally.


The internal stakeholders in the SIG have acted as champions for the organization and teams have transformed.

Looking back on these past months with the client, they benefited from executive coaching and training on more effective meetings, and exceeded their goals and expectations. Now that the SIG is up and running, they have requested a quarterly tune-up. 

You may think of tuning up cars on a periodic basis, but how about teams? Consider tuning up your team or a special interest group. Quarterly trainings and monthly coaching enable staff to embody positive business practice adaptations - for the long term. 

If you would like more information, we are happy to talk with you. Call Center for Purposeful Leadership at 612-920-3039 or email

Rachel Harris