Share the News: Heartland is now CPL


Hello, we have some news! Heartland is now the Center for Purposeful Leadership (CPL).

Though our name has changed, our values remain the same. At the heart of the matter is purpose. We invite you to join us on this journey into new beginnings.

As we celebrated our 20th year in business, it felt like an auspicious time to evolve to something that calls forth where we began - at the inner life of business. We'd love for you to preview our

new CPL website and read about our solutions

We particularly love our photos and this new blog. While here, feel free to download our new Owning Successes and Setbacks as A Team thought piece. 

On this blog, we will continue sharing current news, case studies and tips to finding shared purpose in leadership. First time visitor? Please subscribe. 

Know this: the deepest satisfaction of our professional lives is to be of service to people like you. Let's be powerful on purpose together.

~ The CPL Team


Meet Our CPL Blog Writer: Rachel Harris

Photo Credit: Craig Neal

Photo Credit: Craig Neal


 Meet Our Writer

Rachel Harris, MA, CSM

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An organizational development consultant focusing on change management, business processes and engagement, Rachel empowers leaders to stretch in their capacities. A left- and right-brain thinker, she’s motivated to resolve problems creatively.

A builder by nature, Rachel brings diverse and often disparate groups together with ease. Clients rely on her welcoming nature, steady presence and visionary strengths to realize big picture dreams and maintain the confidence to reach realistic goals. Together, they move from the seemingly impossible to the probable and practical.


Why Uncertain Times Need Certainty of Purpose

Photo credit: Daniel Scotton

Photo credit: Daniel Scotton


In a new series, Center for Purposeful Leadership provides guest blog posts from our Purpose Fellows. We are pleased to present the first post from renowned purpose coach Richard Leider.

Originally posted on 02/23/2017 at richardleider.com

What are we to do to survive and thrive in this volatile, uncertain, complex, ambiguous environment? (VUCA) The mere fact that we have to ask that question is unsettling. Many of us did not anticipate that we’d be living in that question, daily, at this point in our lives.

We prepared hard for a future we expected. And, yet, when it comes to our work lives today, we find that it’s the end of work as we know it.  Laid off?  Under-employed? Feeling stuck in your current position?  Working worried? This is not how we envisioned that it was going to be.

Growing up, I envisioned that the future was predictable enough. If I studied hard I could obtain the work I wanted in an environment I understood. I would live a successful “good life.”

Our careers today rarely are that certain.

Why the disconnect between what we hoped would happen, and what is actually happening? The answer is simple – a VUCA world requiring new life skills to navigate it.

The way I was taught to think and act works well when the future is predictable. But, not so much in the VUCA world as it is now.

In transition times, we tend to knock any abstract thinking about our work lives as a luxury we cannot afford. The emphasis is to stay employed no matter the personal toll it’s taking on us. It’s pretty scary when you cannot plan and control your destiny, let alone the work you want.


"In a world where we can no longer be secure or certain, how can we find some sense of certainty? If we want to play in the new work game, as it is now, we have to change our mindset."


Freedom “to” not “from”

This simple phrase has changed the way I relate to uncertainty.

Freedom is born of awareness. Freedom “to” means awakening to the reality that we can choose for ourselves how we want to interact with the new work world (and the daily VUCA news!)

Freedom “to” means awakening to the truth of what’s happening in both our inner and outer worlds and then acting on what is happening with our own deeper wisdom or our guide.

While everything outside seems to be shifting, what remains unchanging is what we know inside – our core purpose, values, and beliefs.

Freedom “to” means staying fiercely aware and protective of that which is most important to lead a life of substance.

Freedom “to” is about taking back the steering wheel of our lives and refusing to become VUCA’s passenger limping along aimlessly as we hear the daily sirens signaling bad news.

So, how do we wake up from being asleep at the wheel?

Creating Certainty Amid the Uncertainty

Purpose provides the bones for the body of life – the human story. What I observe in my coaching practice is that many people, today, feel increasingly disconnected from a sense of context, meaning, and the greatest human narrative. They speak of being too busy, hurrying too much, and not knowing what their lives are supposed to be about. They are desperate to feel connected to some purposeful certainty, something more lasting than their momentary dramas and distractions. The ceaseless activity creates a feeling of shallowness. Instant and trivial is how it is – the opposite of grounded purposefulness. They hope their real lives will one day have the certainty that real life is supposed to carry, yet, is slipping away.

It’s critical to take hold of the steering wheel. To reflect on life. To consider where we fit into the larger human story and what purpose our individual and shared journeys holds.

The VUCA world can change radically in a short span of time. But what is 100% certain is what’s valuable and important to you. Who are you?  What matters to you? What is “calling” you to be your best self?

So, how do you grab the steering wheel and get started on concrete actions that are consistent with your desires? How do you find core certainty in uncertain times?

The process for planning your future when you can’t really plan looks like this:

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Does This Overwhelm You?

How do I know this approach will work?  Because it already has.  The process works “if” you work the process.  After reading this, you probably feel a bit overwhelmed because it seems like a lot of work.

Want to know why you feel this way?  Because it is a lot of work.

Creating your life the way you want so that you feel a sense of certainty from it requires a commitment to yourself to take actions every day.  There are no magic buttons or pills that will get you there.

So my question to you is this…

“Are you willing to do what it takes to create a certain life you love?”

You have two choices…

Choice #1:  You can continue on the path you are on right now.  There is nothing wrong with going this route.  However, this path is very uncertain.

Or…

Choice #2:  You can grab the steering wheel and begin the What Works practices which will help you speed up the process so you can get where you want to go much faster.

Which do you prefer?

Whatever choices you make today will affect where you will be in your life one year from now because it takes that long for you to see the results of your practices!

*    *    *    *    *    *

Richard, known to his 1 million readers as “The Purpose Coach”, has written ten books, including three bestsellers – THE POWER OF PURPOSE, REPACKING YOUR BAGS, and LIFE REIMAGINED.  He writes about unlocking the power of purpose at richardleider.com.


We are now Center for Purposeful Leadership!

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Founded as Heartland in 1995, we are now Center for Purposeful Leadership, home to the Art of Convening! Though our name has changed, our values remain the same. At the heart of the matter in convening is purpose. We invite you to join us on this journey into new beginnings.

News: With the new blog, we lost our list of subscribers. We need your help to build our list: please subscribe now to keep getting this great thought leadership!  Please use the Subscribe box to the right  then follow instructions to verify. We don't want you to miss a post! Many thanks!


How Are Internal Stakeholders and Team Performance Connected?

Photo credit: todd photography

Photo credit: todd photography


by Rachel Harris

In a periodic series, we share reports from the field about our work with clients. Recently, a client contacted us for strategy to retain top talent and enhance workplace dynamics. Here is the challenge our client was facing:

For the past few months, a group of senior managers, mostly women, have been meeting to re-organize an internal group of stakeholders. The quandary they were facing was retention of top female talent in a male-dominated workplace. By re-energizing the workforce through a special interest group (SIG) they hoped to curb the exit of female staff. 

This SIG hired Center for Purposeful Leadership (formerly Heartland) to re-focus the mission and vision, design a kick-off meeting and provide convening training. Over a period of five months, the design team met monthly. The SIG leadership team, along with key HR staff, took the Art of Convening workshop to learn effective communications and staff engagement techniques.

After the training, the SIG leadership team applied the meeting design principles to the re-launch kick-off with great effect. The SIG relaunched in March with over 70 people in attendance - double the expected turnout! With the SIG firmly in place and staff reengaged - both men and women - employees are seeing one another in a new light, taking time to collaborate and supporting one another professionally.

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The internal stakeholders in the SIG have acted as champions for the organization and teams have transformed.

Looking back on these past months with the client, they benefited from executive coaching and training on more effective meetings, and exceeded their goals and expectations. Now that the SIG is up and running, they have requested a quarterly tune-up. 

You may think of tuning up cars on a periodic basis, but how about teams? Consider tuning up your team or a special interest group. Quarterly trainings and monthly coaching enable staff to embody positive business practice adaptations - for the long term. 

If you would like more information, we are happy to talk with you. Call Center for Purposeful Leadership at 612-920-3039 or email

Rachel Harris


Art of Convening Ch.1: Lessons for Leadership

Photo Credit: Craig Neal

Photo Credit: Craig Neal


By Sarah Flores, Marketing Intern

In a world of ever-changing times, it is important for leaders to adapt but stay true to who they are. In CPL's book The Art of Conveningchapter 1 focuses on the importance of the Heart of the Matter for leadership: Genuineness and Authenticity. The first chapter explores this central aspect of CPL's convening wheel highlighting being genuine, staying connected to oneself and others, and the practices that help us to attain these goals. 

As genuineness creates authenticity, and vice versa, this becomes a key aspect of knowing oneself. In leadership, "knowing oneself is the foundational premise of leadership". Not only does this contribute to strong leadership and connectivity, but it is the stabilizer and calibrator through the journey of convening practice. 

The purpose of the heart of the convening wheel is to provide clarity, confidence and a sense of belonging so that we are able to support and hold others safe. A challenge that many come across during their journey is staying connected within and among others. In order to overcome these challenges, remember practices include but are not limited to mindfulness, journal keeping and immersing yourself in nature. Practices of remembering, help us find who we are and what we have forgotten we hold true. 

In an article talking about leading in an era of change, author Tanmay Vora recommends these top 5 pieces of leading sustainable change:

  1. Inspire through purpose
  2. Go all in
  3. Enable capabilities to succeed during transformation
  4. Instill a culture of continuous learning
  5. Inclusive leadership

CPL believes The Art of Convening begins with authenticity. We invite you and your organization to explore and begin your journey to mastering The Art of Convening. If you are interested in furthering a discussion on authentic leadership and convening, call us at 612.920.3039. For weekly updates and tips, follow CPL on our LinkedIn page. 


Embracing Change: A Client Success Story

Photo Credit: Craig Neal

Photo Credit: Craig Neal


by Rachel Harris

While the times around us are changing, business models are changing with them. Many organizations big and small are transitioning to a focus on the long-term visions and goals of their business. Though short-term visions are extremely important, CPL has seen and researched this trend. As short-term visions provide faster results, long-term visions provide the longevity for your business in this competitive world. Many of these long- and short-term visions begin with one of the most important aspects: setting goals. Have you ever looked toward an end goal and wondered how to reach it? CPL recently had a client reaching toward a new beginning.

The culmination of a two-month training, convening, and development project resulted in a tremendous transformation for this client heavily engaged in public input on hotly contested topics. In late January, our clients rolled out a new public engagement format, based on the Art of Convening methodology. They had taken an introductory Art of Convening training in Fall 2016 and considered how best to incorporate purpose, invitation and hearing all the voices within their business culture. Their intent was to be mindful of the organizational culture, with a new CEO onboard, while boldly taking a leap in a new direction.

With the consultation between Heartland and our client, they began renaming the evening meetings from "Public Input" to "Listening Session". Stakeholders then took notice that the meetings would be delivered anew. Great care was put into each element of the structured conversation in the 90-minute meeting.By courageously adapting Art of Convening methodologies, our client reached a dramatically different outcome with increased attendance and engagement.

Previously, stakeholders had noted they didn't feel heard. At the retooled Listening Session people openly observed staff was compassionate and residents felt listened to. The client's excellent outcome indicates a profound shift in how they relate - to and are received by - their customers and stakeholders.

If your organization's goals include breakthrough relations with your stakeholders and customers or conducting effective meetings to reach those goals, give CPL a jingle at 612-281-1192. In the meantime, be sure to check out other CPL blogs and our LinkedIn page for weekly updates and tips on The Art of Convening


Transformational highlights from the 12/2 Transformational Leaders Circle (TLC)

Photo Credit: Craig Neal

Photo Credit: Craig Neal


by Patricia Neal

Innovation and Transformation to be on the Right Side of History: Purpose, Profit, Planet

Session Archives

Did you miss the TLC in December? Here are some highlights:

Minnesota’s largest energy co-op, Great River Energy, brought a story of courage and transformation to the December TLC. The story involved a rough patch in 2013 regarding the movement from dependence on coal to a more renewable energy approach in electricity. GRE executives took a potentially huge risk to include their stakeholders - customers and regulators - by reaching out and asking for their engagement and advice on the next steps to come out stronger and more successful in the future.

Hearing all the voices* to gather a variety of perspectives allowed Great River Energy (GRE) to take initiative in crafting a strategy to grow their leadership and their business.

Conversation Starters Kandace Olsen - Vice President and Chief Culture Officer of GRE, Michael Noble - Executive Director of Fresh Energy, and Mike Thorson - Board Chairman of GRE Energy brought and modeled vulnerability, wisdom, courage and excitement for a positive future to benefit all GRE stakeholders.

The Big Q*:  We were impressed with the quality and depth of the questions asked by each participant. Conversation Cafe Thought Leaders and Reports from the Field from area leaders added further perspective to the morning. Some of our highlighted questions included:

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“How do you encourage and embrace differences – of opinion, practice, foundation?”

“How do we build trust in relationships? …When we feel like it has broken down?”

“How can we leverage our leaders to be at the cusp of change so we shape it to serve many, rather than a few?”

Closing remarks:

Kandace: this is not my story; it’s our story. No individual hero; many people who created this transformation. Press the SEND button.

Michael: I learned from Kandace to use vulnerability as power. It is more important to have vulnerability than to have power.

Mike: Remembering that basically we all have much more in common than we realize, is important. The power of bringing people together and doing something simple like sharing a meal, helps me remember that.

 * a strategy core to all Heartland programs

A special thank you to all of our speakers and those who have spoken with us in the past. Thank you as well to all who were in attendance and who have graced us with their presence at our past TLC’s. It has been a joy to convene with you all. Though we may no longer be hosting TLC’s we are always a phone call away at 612.920.3029 to schedule your next consultation. Follow our LinkedIn page for updates and tips on the Art of Convening.


Does Culture Trump Strategy?

Photo Credit: Craig Neal

Photo Credit: Craig Neal


by Rachel Harris

A quick search revealed dozens of articles from around the world declaring that culture trumps strategy. Legendary systems thinker Peter Drucker has written extensively on the topic.

Organizations, like people, are complex entities with competing priorities. We live with the paradox of needing to relieve immediate problems while engaging in slow-moving culture change one interaction at a time. Drucker writes, "Results are gained by exploiting opportunities, not by solving problems.” In order to overcome this slow-moving culture change, and wanting to solve problems, one must set their priorities. It is needed to put culture before strategy in order to see the change that is desired. 

According to a Harvard Business Review article written by Nilofer Merchant, "Culture is the domain that enables or obstructs a velocity of function. By addressing where an organization is limiting its velocity, you can accelerate the engine that fuels innovation and growth, and, ultimately, financial numbers." With a combination of culture and strategy, it allows an organization to perform at its' strongest ability. 

The ultimate question is how does one incorporate the importance of both culture and strategy to get the most results and how does one measure those results. 

Given such qualitative evidence, is it possible to create lasting strategic results when a quick fix is wanted, yet a culture change is warranted? We believe the answer is yes. Call us at 612-920-3039 to set up a plan to change your culture with lasting strategic results. In the meantime, follow Center for Purposeful Leadership on our LinkedIn page for updates on how to master the Art of Convening


Culture vs. Strategy Initiatives: What comes first?

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"Part of a company's strategy could be the formation of a certain culture they aspire to achieve."


by Rachel Harris

"Strategy: A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.

Culture: Broadly, social heritage of a group, organized community or society. It is a pattern of responses discovered, developed, or invented during the group's history of handling problems which arise from interactions among its members, and between them and their environment." - The Business Dictionary

As an organization plans to make changes, leaders take into consideration both cultural and strategy initiatives. Some begin to question which initiative they should highlight the importance of, in order to see the most results. The answer is simple: neither. Cultural and strategical initiatives both have lasting benefits on any sort of change management initiative.

Time and time again we've experienced clients frequently mistaking strategy as the underlying problem, when in fact, matching a company's culture to any change initiative is the key to success. According to a Harvard Business Review article on Cultural Changes, the author writes "A strategy that is at odds with a company’s culture is doomed. Culture trumps strategy every time." A company's strategy must match the culture within to show the most productivity. 

Another view on Culture Vs. Strategy is the vision that your culture is a part of your strategy. This plays off of the original idea of leveling the two. This view does so, but in a different aspect. Part of a company's strategy could be the formation of a certain culture they aspire to achieve.

Heartland wants to help you ensure your initiatives go hand in hand to create success in achieving your goals. When you cannot take the pain of the status quo anymore, give us a jingle at 612-­920­-3039 to set up a coaching session. Follow us on our LinkedIn profile to stay updated on the Art of Convening


Using Brain Science and the Art of Convening

Photo Credit: Daniel Scotton

Photo Credit: Daniel Scotton


by Rachel Harris

Have you ever thought about how using the Art of Convening impacts your brain? Brain science now shows that your meeting performance and outcomes can be significantly different when you take the time to connect, even in the simplest of ways. Though taking the time to connect can spark the impatience among us, it has been proven that making a personal connection increases meeting performances and retention.

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Building on brain science research, CPL applies Art of Convening methodology to incrementally shift the structure of

meetings within organizations, including time for engagement, alignment, and committed action. Neurons in the prefrontal cortex begin to attune between the two or more people present, even when meeting virtually. Oxytocin gets created, which activates not only the brain, but the entire nervous system, bloodstream, and heart, which leads to an elevated capacity to think, collaborate, and innovate.

Learn more about the brain science of convening with CPL. We would love to contribute to your organization resolving a problem or navigating culture change. Call us at 612-920-3039 to schedule your next consult. Follow us on our LinkedIn page to keep up on useful tips and tricks to convene within your organization.

Center for Purposeful Leadership: Connect. Engage. Collaborate.